Professional darts has become a core TV sport for betting brands. Eight gambling operators currently sponsor PDC events — from the World Championship to the Grand Slam and beyond.
Entain reports darts betting up 37% since 2018, with stakes on the PDC World Championship up 92%. PDC CEO Matt Porter says betting brands are "queuing up" to sponsor darts.
Title sponsor of the PDC World Darts Championship at Alexandra Palace. Six-year extension signed Dec 2025.
Term: 2026–2031
Rights: Title sponsorship / naming rights
Source →Title partner of Premier League Darts, the PDC's weekly roadshow across arenas in the UK and Europe.
Term: 2024–present
Rights: Title sponsorship / main partner
Source →Five-year extension signed Jul 2025. Title sponsor of both men's and women's World Matchplay. Prize money increased to £1m in 2026.
Term: 2025–2030
Rights: Title sponsorship (men's & women's)
Source →Ladbrokes sponsors the Players Championship Finals. Entain reports darts betting stakes up 92% since 2018.
Term: 2023–2025
Rights: Title sponsorship
Source →Immense Group's Mr Vegas casino brand — title sponsor of the Grand Slam of Darts (Wolverhampton) and Nordic Darts Masters (Copenhagen). Two-year extension.
Term: 2025–2027
Rights: Title sponsorship
Source →Greentube's StarGames became official partner of the 2025 PDC European Darts Championship in Dortmund. Branding on player sleeves and venue screens.
Term: 2025
Rights: Official partner / co-sponsor
Source →PDC CEO Matt Porter confirmed in Dec 2025 that these operators are also active PDC sponsors across the circuit:
Event sponsorship partner across multiple PDC events.
Term: 2024–present
Event sponsorship partner across PDC events.
Term: 2024–present
Source: SportsPro, Dec 2025